Why does your product exist?
Who is the product for?
What is the product?
How does it work?
Completing the ‘Market Ready Report’ is the first step in your growth journey. I see a value in collaborating, to establish a baseline of where you are today with industry benchmarking and where you want to be tomorrow. A report card offers you a status update of your current business reality which can prevent costly reactive actions. You have come to an expert who has a proven model for guiding clients on their journey. I'll help to minimise your risk and evaluate what are the priorities in the business.
Using the data gathered from the Market Ready Report, I'll have a baseline of where your business is today. Together we overlay this with a 5 step Plan for stand out brand success.
I work with approved industry professional partners; cosmetic scientists, cosmetic regulators & safety assessors, contract manufacturers and creatives to conceptualise the product at 'before product/market fit' (BPMF) stage.
I adhere to industry regulations and governing laws ensuring products are industry compliant and safe. I'm committed to honest and truthful claims in marketing. I'm staunch advocates of removing negative communication such as ‘anti’ from the word ‘anti-ageing’ and ‘greenwashing’ from marketing communication.
I work with award winning graphic designers, web developers and industry futurists.
Building up the sales pyramid - establishing your core business, growing at scale using tools to leverage and build awareness. That allows the product to shine post production 'after product market fit' (APMF) stage.
I digest, review and share insights gathered from credible sources from Mintel to The Future Laboratory. I'm an active member of CEW UK. I regularly presents at industry events, and over the last three years I've guest lectured at Sotheby’s Art Institute.
"Kirsty is a person with a very complete profile: she is passionate and has the knowledge to be a great brand representative for conferences and interviews for expert in cosmetics and PR, but she also has the ability to popularise the speech for end consumers, as she did in a very professional way on QVC."
ELISE VERDOT | Responsable Export | Export Manager chez Laboratoires Novexpert
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