Moving people
with beauty
with beauty
I'm Kirsty the face of curated skincare & beauty, moving people towards a more beautiful way of being. Together we can get your product ‘market ready’.
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Channels
- Digital
- Hero
- Culture
- Communities
Why does your product exist?
Who is the product for?
What is the product?
How does it work?
Completing the ‘Market Ready Report’ is the first step in your growth journey. I see a value in collaborating, to establish a baseline of where you are today with industry benchmarking and where you want to be tomorrow. A report card offers you a status update of your current business reality which can prevent costly reactive actions. You have come to an expert who has a proven model for guiding clients on their journey. I'll help to minimise your risk and evaluate what are the priorities in the business.
Using the data gathered from the Market Ready Report, I'll have a baseline of where your business is today. Together we overlay this with a 5 step Plan for stand out brand success.
I work with approved industry professional partners; cosmetic scientists, cosmetic regulators & safety assessors, contract manufacturers and creatives to conceptualise the product at 'before product/market fit' (BPMF) stage.
I adhere to industry regulations and governing laws ensuring products are industry compliant and safe. I'm committed to honest and truthful claims in marketing. I'm staunch advocates of removing negative communication such as ‘anti’ from the word ‘anti-ageing’ and ‘greenwashing’ from marketing communication.
I work with award winning graphic designers, web developers and industry futurists.
Building up the sales pyramid - establishing your core business, growing at scale using tools to leverage and build awareness. That allows the product to shine post production 'after product market fit' (APMF) stage.
I digest, review and share insights gathered from credible sources from Mintel to The Future Laboratory. I'm an active member of CEW UK. I regularly presents at industry events, and over the last three years I've guest lectured at Sotheby’s Art Institute.
"Kirsty is a person with a very complete profile: she is passionate and has the knowledge to be a great brand representative for conferences and interviews for expert in cosmetics and PR, but she also has the ability to popularise the speech for end consumers, as she did in a very professional way on QVC."
ELISE VERDOT | Responsable Export | Export Manager chez Laboratoires Novexpert
If you are considering or have launched a cosmetic brand come and join us to gain latest insights on sustainability, packaging, trends for NPD, staying current with cosmetic regulations and compliance, addressing the topics of clean, natural, organic versus synthetic.
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Coronavirus (Covid-19) is impacting all businesses. Kirsty Mawhinney and Rebecca Day share advice and resources for beauty salons, spas and clinics on how to look after employees and their businesses in this difficult time.
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Skin Insight
Registered Address: Suite 108, 61 Victoria Road,
Royal Borough of Kingston upon Thames, KT6 4JX.
Registered Company Number: 10069191
